Happy clients and customers are the heart of a successful business. If a company fails to maintain quality communication with their clients, the relationship can suffer. This will ultimately impact overall business success.
Luckily, technological advancements have provided us with tools that can help streamline client communication.
- Scheduling and Confirming Meetings
If you want to try something new that could save even more time, consider an AI meeting scheduler. The technology is able to communicate with clients on your behalf and coordinate schedules to find a time that works for both parties involved.
Regardless of how a meeting is scheduled, it’s important to confirm the meeting, especially if it was planned well in advance. Automated meeting reminders can be sent to your clients via text or email, minimizing miscommunication and last-minute cancellations. This gesture takes no extra effort for the business, but still shows the clients that you are prioritizing their time.
- Screen Sharing
For many businesses, expanding their client base to different states and countries can be a savvy move. However, the distance can make meetings more difficult. Using video chats can make meetings more personable, but in some instances, screen sharing may be a better option. One example is when showing a client how to navigate your website or app.
There are both free and paid services that allow a business to share their screen with a client. I’d recommend using one that allows you to record the meeting as an mp4 file so both you and the client can access it at a later date.
- Text and Chat Apps
Most people can use their smartphones to check emails, but it’s easier for some clients to instead communicate with a business via text or chat apps. If this is the case with your clientele, it may be a great opportunity to showcase how your business uses modern technology for the convenience of your clients. However, it’s best to ask about their preferences first because some clients may find it too casual or unprofessional, and it could leave the wrong impression.
- Soliciting Feedback
A business will never improve if they don’t know what they’re doing wrong. Collecting and analyzing feedback is an important step in the right direction, but the process can be time-consuming when completed manually. There are tools that can do the leg work for you once set up properly.
It’s also helpful to use social media monitoring tools because it’s becoming more common for customers to air their grievances online in lieu of calling a business to give direct feedback.
How do you use technology to improve client communication?